SOKO by Baobab Fare
CPG Design • Branding • Design Strategy
As Detroit’s premier East African restaurant, Baobab Fare expanded into retail with SOKO by Baobab Fare, I partnered with the team to design packaging for some of the brand’s first consumer products, including coffee beans and a carbonated non-alcoholic beverage inspired by the restaurant’s East African marketplace. I served as lead designer and primary client contact throughout the design and print production process.
For the coffee line, I developed a refined color system as the offerings expanded from two to three bean varieties, ensuring each product remained distinct while utilizing the full SOKO brand palette. For the beverage packaging, I designed a can that incorporated the brand’s iconic pattern while establishing a unique visual identity within the growing product line.